Press Articles
Cricket® Company Biography
The Cricket® Company
was founded in 1979 by Wayne Clark. Wayne was a hairstylist and was very
frustrated by the quality and lack of imagination by sundry manufacturers
when it came to brushes, combs, shears, apparel, etc.
The first Cricket® product was launched as an exclusive for West Coast
Beauty in their selling area. The product was a brush called the "RP".
This was a wooden handled round brush with nylon bristles, as well as
the first brush that was really marketed for salon retail. It was such
a success in the West Coast Beauty Supply market that Wayne made the decision
to take Cricket® nationally.
From there Cricket® continued to pioneer and market compelling tools
to hairstylists. Cricket® was the first company to introduce "Static
Free™" brushes, high end round brushes such as Technique
(still the #1 round brush in the salon industry), Silkombs™, Boar
Bristle, Nylon/Boar Mix, and countless other innovative products. Cricket®
also developed a high quality line of apparel that featured "high
fashion" and trendy patterns as well as everyday capes, cover-ups,
and aprons in the haircutting, waterproof, and all purpose categories.
Cricket's® award winning marketing and design has brought home 7 ABBIES Awards over the past few years as well as the winner of the first ever
"Golden ABBIE". In 2003 Cricket® won the ABBIES for
the "Best Overall Sales Promotion". This award competed against every
category in the professional industry....quite an accomplishment.
Wayne then got into the shear business and Centrix® was created. Innovative
design, ergonomic comfort, and performance all came together to create
Centrix® shears. Centrix's® marketing discouraged "price
off" and Wayne found "premiums" and other professionally
based gift with purchase that enticed stylists to buy Centrix®
shears knowing they would be buying a quality product and receive a high
value gift in appreciation for their business. Since the creation of "The
Stylist Choice" awards 5 years ago, Centrix® has won that award
for shears every year.
The Cricket® Company continues to grow at a remarkable pace. In a
single digit growth industry, Cricket® is showing increases of 23%
over the last couple of years. New and innovative products such as the
Sci:Tec™ brush collection, StraightCrazy™ and X2 Ceramic flat
irons, and plans for much more.
Jared Clark, Wayne's son is the General Manager and leader of the company.
He started in the industry as a teenager and has proven himself as a true
visionary. The rest of the Cricket® team is made up of people
with great industry experience combined with creativity, customer care,
and a strong work ethic.
Cricket®......The Professional Stylist's partner.